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together we would work out
the dualism of technical demand on one hand
and both the emotional individuality and the requirements of customers on the other.

together we would find "a golden ratio"
between desireable, affordable, defendable
and saleable product quality.

together we would develope image- and advertising strategies, reaching
from technical documentation, the understanding of the product features,
POP and POS argumentation even to the details of the technical manual.

- or just selected items of this important workflow.

we want to help you building a solid bridge
between the classic "antagonists": R&D and marketing
for the product's and the customer's benefit
- business, that pays.

such investigations and strategies are essential and
independant of size or magnitude of a firm or a product,

...but they are fundamental for your (sales) performance, for sure!

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